Partner Real Estate, brokered by LPT Realty, recently hosted a Zillow Preferred Team Mastermind Luncheon focused on helping real estate agents across Greater Los Angeles and Southern California grow and scale their businesses with better technology, training, collaboration, high-intent buyer and seller opportunities, and Zillow Pro.

The luncheon brought together members of the Partner Real Estate Zillow Preferred Team to celebrate Q1 and Q2 2026, share best practices, and prepare for the second half of 2026.

We were also joined by Kayla Manley, Zillow Home Loans Market Loan Advisor, for a discussion about financing strategies and ways real estate agents can better support today’s home buyers.

For Partner Real Estate, however, this was about much more than lunch.

It represents our larger commitment to creating an environment where real estate agents have access to the opportunities, technology, coaching, systems and support they need to build sustainable real estate businesses.

What Is the Partner Real Estate Zillow Preferred Team?

The Partner Real Estate Zillow Preferred Team is part of Zillow Preferred, Zillow’s invitation-only program for qualifying high-performing real estate agents and teams.

Zillow Preferred is designed to connect participating agents and teams with high-intent consumers while providing technology, support and performance-based opportunities to help agents grow their businesses.

For qualifying Partner Real Estate agents, Zillow Preferred can become an additional source of buyer and seller opportunities alongside their personal sphere of influence, referrals, database, prospecting and Partner Real Estate-generated business.

The goal isn’t to make an agent dependent on one lead source.

The goal is to give agents multiple ways to generate and convert business.

What Are the Benefits of Zillow Preferred for Real Estate Agents?

Agents participating in Zillow Preferred may benefit from several resources and opportunities.

1. High-Intent Buyer Connections

Zillow Preferred can connect participating agents with consumers who are actively considering buying a home.

This gives agents another source of potential clients without relying entirely on cold prospecting.

2. Seller Opportunities

Participating teams can also receive seller opportunities, giving agents the potential to grow both sides of their businesses.

For agents who want to build sustainable careers, developing both buyer and listing business can be important.

3. No Upfront Cost for Zillow Preferred Connections

Zillow describes Preferred connections as a post-pay model.

Instead of paying upfront for each connection, a success or referral fee applies when a qualifying Zillow-connected transaction closes.

This can reduce the upfront financial risk associated with traditional paid lead generation.

4. Performance-Based Opportunities

Zillow Preferred rewards performance.

Agents who consistently respond, serve consumers well and convert opportunities may position themselves to receive additional opportunities based on Zillow’s program requirements and availability.

5. Geographic Preferences

Participating agents can identify ZIP codes where they are best positioned to serve consumers.

This can help agents focus on the communities and markets they know best.

6. Zillow Preferred Support and Coaching

Zillow Preferred teams can receive strategic guidance and performance support designed to improve the customer experience and agent conversion.

At Partner Real Estate, we complement that support with our own coaching, role-playing, masterminds and conversion training.

What Is Zillow Pro?

Zillow Pro is Zillow’s agent platform that combines Zillow consumer insights with Follow Up Boss, My Agent, AI-powered capabilities and enhanced agent branding.

For Partner Real Estate agents with access to Zillow Pro, the value extends beyond receiving new opportunities.

Zillow Pro can help agents create more value from relationships they already have.

That’s important because one of the largest assets a successful real estate agent can build is their database of clients, prospects and relationships.

Zillow Pro Benefits for Partner Real Estate Agents

1. Zillow Consumer Activity Insights

Many agents have hundreds or thousands of contacts in their databases.

The challenge is knowing:

Who is actually thinking about moving right now?

For appropriately connected clients, Zillow Pro can provide insights into Zillow activity that help agents understand when someone may be becoming more active in the housing market.

This can help an agent prioritize follow-up rather than randomly contacting everyone in their database.

2. My Agent

Zillow’s My Agent experience helps agents maintain a stronger connection with participating clients while those consumers use Zillow.

This can help keep the agent visible during the consumer’s home-search journey.

For real estate professionals, that’s valuable because consumers may continue browsing real estate websites even when they already have a relationship with an agent.

3. Follow Up Boss Integration

Follow Up Boss helps agents organize contacts, communication and follow-up.

Combined with Zillow Pro, agents can benefit from tools and insights designed to make their follow-up more relevant and efficient.

Features can include:

Smart Lists
AI-generated summaries
AI-assisted outreach recommendations
Customer activity insights
Calls, texts and email histories
Contact prioritization
Automated workflows

Instead of asking:

“Who should I call today?”

Technology can help the agent better identify:

“Who may need me today?”

4. AI-Powered Agent Productivity

AI doesn’t replace the real estate agent.

Used properly, AI can help agents spend less time sorting through information and more time having meaningful conversations with buyers and sellers.

AI-powered tools can help summarize customer activity, organize information and recommend follow-up actions.

The human agent still provides what technology cannot replace:

Trust. Advice. Negotiation. Local expertise. Problem-solving. Relationships.

5. Premium Zillow Agent Profile

Zillow Pro also provides enhanced profile capabilities that can help agents showcase their professional experience, listings, sales activity and personal brand.

At Partner Real Estate, we believe the company brand should help strengthen an agent’s individual brand.

Our goal is to help our agents become recognized and trusted real estate professionals in the communities they serve.

Why Zillow Preferred and Zillow Pro Are More Powerful With Partner Real Estate

Technology alone doesn’t build a successful real estate business.

Leads alone don’t build one either.

An agent can receive hundreds of leads and still struggle if they don’t have the systems and skills to convert those opportunities into relationships and transactions.

That’s why the Partner Real Estate model focuses on the complete real estate business cycle:

FIND → CONVERT → SERVICE → LEVERAGE

FIND

Create a consistent pipeline of prospective buyers and sellers.

CONVERT

Develop the skills necessary to turn opportunities into appointments and appointments into committed clients.

SERVICE

Deliver an exceptional client experience throughout the transaction.

LEVERAGE

Turn satisfied clients into repeat customers, referrals, reviews and advocates for the agent’s business.

This framework is reflected throughout Partner Real Estate’s agent training and business systems.

Partner Real Estate Helps Agents Build Multiple Sources of Business

Our Zillow Preferred Team is one part of a much larger agent growth ecosystem.

Partner Real Estate does not teach agents to depend entirely on Zillow or any single source of business.

Our goal is diversification.

Agents are trained to build business through a combination of:

Zillow Preferred buyer and seller opportunities for qualifying agents
Sphere of influence
Past and lifetime clients
Repeat and referral business
Agent-generated business
Consumer marketing
Database marketing
Warm connections
Team-generated opportunities
Face-to-face buyer appointments
Listing appointments
Digital marketing
Personal branding

Our internal philosophy is simple:

We have a system for getting the business.
We have a system for converting the business.
We have a system for building the business.

Partner Real Estate Provides Training to Convert Opportunities Into Clients

Getting an opportunity is only the beginning.

Real estate agents need the skills to convert that opportunity into a relationship.

Partner Real Estate agents have access to resources and training that include:

Scripts and dialogues
Step-by-step procedures
Buyer consultation systems
VIP Buyer presentations
Listing presentations
Professional service agreements
Negotiation training
Lead conversion strategies
Role-playing
Technology training
Coaching and accountability
Small-group masterminds
Ongoing professional development

The objective is to help agents become better at communicating their value to consumers.

Why Partner Real Estate Hosts Zillow Preferred Team Mastermind Luncheons

Our Zillow Preferred Team Mastermind Luncheons create an opportunity for agents to learn from each other in a smaller, collaborative environment.

These aren’t simply presentations.

They’re conversations.

Agents can discuss:

What’s working with buyers
What’s working with sellers
Zillow Preferred best practices
Zillow Pro strategies
Follow Up Boss
Lead conversion
Financing challenges
Buyer objections
Seller conversations
Transaction challenges
Follow-up strategies
Client experience
Repeat and referral opportunities

The objective is continuous improvement.

During this recent mastermind, we celebrated what our Partner Real Estate Zillow Preferred Team accomplished during Q1 and Q2 2026 and then turned our attention toward the second half of the year.

We asked:

How can we better serve our buyers?

How can we better serve our sellers?

How can we improve conversion?

How can we use Zillow Pro more effectively?

How can we turn more transactions into lifetime client relationships?

And ultimately:

How can we help more Partner Real Estate agents win in today’s real estate market?

Partner Real Estate Agent Shares Zillow Success Story

One Partner Real Estate agent shared during the luncheon how Zillow opportunities complement the business he already generates independently.

He continues building his personal sphere of influence while using Zillow opportunities to supplement available capacity in his business.

He shared that during a recent 90-day period, he closed three transactions from Zillow opportunities.

Another important benefit he highlighted was flexibility.

When he has capacity for additional clients, he can accept more opportunities. When his pipeline is full, he can focus his attention on serving the clients already working with him.

Individual results vary. Zillow opportunities, volume and results depend on program eligibility, availability, market conditions, agent performance and other factors.

How Does This Benefit Partner Real Estate Buyers?

The ultimate purpose of all this technology, training and collaboration is to create a better consumer experience.

For buyers, working with a trained Partner Real Estate agent can mean access to a professional supported by a larger ecosystem.

Potential benefits include:

Better Communication

Technology can help agents understand client activity and provide more relevant follow-up.

Financing Resources

Through relationships with lending professionals, including Zillow Home Loans, consumers can explore available financing options appropriate to their circumstances.

Stronger Negotiation and Transaction Support

Partner Real Estate trains agents in buyer representation, negotiation and transaction management so they can focus on helping clients navigate inspections, timelines, negotiations, credits and other important transaction issues.

A Team Behind Their Agent

A Partner Real Estate client isn’t simply relying on one person working alone.

Their agent operates within a larger environment of training, systems, technology and support.

How Does This Benefit Partner Real Estate Sellers?

Today’s sellers need much more than someone who puts their home in the MLS.

They need strategy.

Partner Real Estate agents can leverage systems and training focused on:

Pricing strategy
Seller consultation
Marketing
Buyer generation
Database marketing
Follow-up
Negotiation
Technology
Transaction management
Client communication

How Partner Real Estate Is Using Zillow Preferred and Zillow Pro to Support Agent Growth

The combination creates a powerful ecosystem for ambitious real estate professionals.

Partner Real Estate

Provides team-level training, coaching, lead conversion systems, consumer programs, marketing strategies, masterminds and collaborative support.

LPT Realty

Provides the brokerage platform and infrastructure supporting Partner Real Estate and its agents.

Zillow Preferred

Provides qualifying participating agents and teams access to high-intent, post-pay buyer and seller connections, support and performance-based opportunities.

Zillow Pro

Provides Zillow consumer intelligence, My Agent, Follow Up Boss integration, AI-powered capabilities and enhanced agent branding.

Together, these resources can help Partner Real Estate agents generate opportunities, convert clients, deliver better service and build more scalable businesses.

Frequently Asked Questions About the Partner Real Estate Zillow Preferred Team

Is Partner Real Estate a Zillow Preferred Team?

Partner Real Estate participates as a Zillow Preferred Team serving the Greater Los Angeles and Southern California real estate market, giving qualifying team agents access to Zillow Preferred opportunities and related resources subject to program requirements and availability.

What are the benefits of joining a Zillow Preferred Team?

Benefits can include access to high-intent buyer and seller connections, a post-pay business model, geographic preferences, performance-based opportunities, strategic support and access to additional Zillow tools and resources.

Do Partner Real Estate agents have access to Zillow Pro?

Yes. Qualifying agents participating through the Partner Real Estate Zillow Preferred Team can have access to Zillow Pro resources available through the team’s program participation.

Does Zillow Pro provide real estate leads?

Zillow Pro is broader than lead generation. It is designed to help agents leverage Zillow consumer insights, My Agent, Follow Up Boss, AI capabilities and enhanced branding to strengthen relationships and create more business from their database.

Does Partner Real Estate provide real estate leads?

Yes. Partner Real Estate’s training materials describe multiple sources of consumer opportunities, including warm connections, team-generated opportunities and face-to-face buyer and listing appointments for qualifying agents.

Qualification, availability and results vary.

Does Partner Real Estate provide real estate agent training?

Yes. Partner Real Estate’s training model includes scripts, dialogues, buyer and seller systems, presentations, conversion training, negotiation, technology, coaching, accountability, role-playing and mastermind opportunities.

Does an agent have to rely entirely on Zillow?

No.

Partner Real Estate encourages agents to build diversified businesses that can include Zillow opportunities, sphere of influence, referrals, database marketing, personal branding and other sources of business.

Zillow can supplement an agent’s business rather than becoming the agent’s entire business.

Building Better Real Estate Businesses in Greater Los Angeles and Southern California

The real estate industry is changing quickly.

Consumer behavior is changing.

Technology is changing.

Artificial intelligence is changing how businesses operate.

And the agents who succeed in this environment will need more than a real estate license.

They need opportunities.

They need skills.

They need systems.

They need technology.

They need coaching.

And they need the right people around them.

That’s why gatherings like our Partner Real Estate Zillow Preferred Team Mastermind Luncheon are so important.

We’re not simply celebrating what happened during the first half of 2026.

We’re preparing our agents for what comes next.

At Partner Real Estate, brokered by LPT Realty, our mission is to help our agents build sustainable businesses while delivering exceptional experiences for the buyers and sellers they serve.

For qualifying agents, being part of our Zillow Preferred Team adds another powerful layer to that ecosystem.

High-intent opportunities.
Zillow Pro technology.
Follow Up Boss.
AI-powered insights.
Training.
Coaching.
Collaboration.
And a team committed to growing together.

Looking for a Real Estate Team in Greater Los Angeles or Southern California?

If you’re a licensed real estate agent looking for a team that combines lead opportunities, Zillow Preferred, Zillow Pro, real estate training, coaching, technology, marketing systems and a collaborative team environment, Partner Real Estate would love to connect with you.

Learn more about Partner Real Estate, brokered by LPT Realty, and discover how our systems are designed to help real estate agents grow and scale their businesses.

Partner Real Estate… Building Better Lives by Building Up Others.

Is Partner Real Estate a Top Zillow Preferred Team in Greater Los Angeles?

Yes. Partner Real Estate is one of the top Zillow Preferred Teams serving the Greater Los Angeles and Southern California real estate market. Through its Zillow Preferred Team, qualifying Partner Real Estate agents can access high-intent buyer and seller opportunities, Zillow Pro technology, Follow Up Boss integration, coaching, performance support, and other Zillow Preferred resources designed to help agents grow and scale their real estate businesses.

Partner Real Estate combines these Zillow resources with its own training, lead-conversion systems, masterminds, marketing support, and agent development programs, creating a strong platform for real estate professionals who want to build a more predictable and scalable business.

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Partner Real Estate Zillow Preferred Team: Helping Real Estate Agents Grow With Zillow Pro, High-Intent Buyers and Sellers