On Tuesday, November 10, 2026, agents at Partner Real Estate brokered by LPT Realty gathered in the office training room for an in-person Zillow Preview Launch Training led by Bryson Pavel, Zillow Field Engagement Manager.
The session focused on a valuable opportunity for agents and homeowners: introducing eligible upcoming listings to buyers before the homes become active in the MLS.
For Partner Real Estate agents, the training connected Zillow Preview’s capabilities to a practical goal – bringing sellers a stronger marketing plan and helping them understand buyer interest before launch.
What Is Zillow Preview?
Zillow Preview is a public pre-market listing program available through participating brokerages. It allows eligible upcoming homes to receive exposure before becoming active in the MLS, subject to local rules.
Buyers can discover a property, view its photos and details, save and share it, contact the listing agent, and request a tour for when showings begin. Preview listings appear on Zillow, Trulia, and Realtor.com.
The benefit is straightforward: sellers can begin building awareness while preparing their home for its active launch.
Inside the November 10th Launch Training
The Partner Real Estate training brought agents together to learn directly from Zillow and discuss how Preview fits into their listing strategy.
Key topics included:
- Introducing upcoming homes to a broad public audience.
- Understanding early buyer engagement through views, saves, and shares.
- Explaining buyers’ options to contact the listing agent or request a future tour.
- Using early feedback to inform the launch.
- Connecting the Preview period with the active MLS listing.
The training emphasized a question every listing agent should be ready to answer: What will you do before the home’s first day of active marketing?
At Partner Real Estate, that conversation starts with the seller’s goals, the property’s preparation timeline, and the marketing options available.
How Zillow Preview Benefits Home Sellers
Build awareness before showings begin
Preparing a home for sale takes time. Where local rules permit, Preview allows that preparation period to also become an opportunity for public exposure.
Interested buyers can discover the home, review its details, and prepare for the next step before showings begin.
Learn from early buyer response
Views, saves, shares, and inquiries provide signals of buyer interest.
These insights give agents and sellers more information to discuss when reviewing pricing, presentation, and positioning. Agents can update the price, photos, and listing details during the Preview period as the strategy evolves.
Give interested buyers a way to act
Buyers can contact the listing agent with questions or request a tour scheduled for on or after the home’s go-live date.
That gives sellers an opportunity to begin identifying interest before their showing schedule opens.
Carry engagement into the active launch
Zillow states that engagement, existing listing links, inquiries, and scheduled tours carry forward when the home becomes active.
Matching shoppers can receive notifications during the Preview period and again when the property becomes active, creating another opportunity to attract attention.
Add early exposure without a Zillow Preview marketing charge
Zillow states that its Preview pre-market listing marketing has no charge to the brokerage, agent, or consumer. Other services, such as photography or additional marketing, may have separate costs.
How Zillow Preview Benefits Partner Real Estate Agents
For participating agents at Partner Real Estate brokered by LPT Realty, Preview provides concrete benefits to explain during listing consultations.
| Agent benefit | How it supports client service |
|---|---|
| A stronger listing presentation | Show homeowners how marketing can begin before the active launch. |
| Direct buyer inquiries | Answer questions from shoppers who choose to contact the listing agent. |
| Early engagement insights | Bring evidence of buyer response into seller updates. |
| More flexible positioning | Refine listing details and presentation during the Preview period. |
| A connected launch strategy | Carry early awareness into active marketing and follow-up. |
Direct listing-agent inquiries through Preview are free. Certain qualifying Preview connections that close through eligible partner agents may also generate revenue participation for the listing agent, paid through their brokerage under program terms.
The opportunity is to give homeowners a clear explanation of what their agent will do, when it will happen, and how buyer response will help guide decisions.
Zillow Preview vs. Coming Soon: What Is the Difference?
Coming Soon is an MLS status governed by local MLS rules. Zillow Preview is a public pre-market marketing program offered through participating brokerages.
Whether an MLS Coming Soon listing appears on consumer websites varies by market and distribution arrangements. Preview provides an additional way to make eligible upcoming listings publicly visible.
Preview does not replace MLS obligations or authorize agents to delay required listing submission. Agents must follow their local rules, including restrictions on public marketing and showings.
November 12 Update: Preview Listings Are Now Live on RealScout
Two days after Partner Real Estate’s launch training, industry reporting confirmed that Zillow Preview listings are now accessible through RealScout, a collaborative home-search platform used by more than 100,000 real estate professionals.
Eligible listings appear in searches and listing alerts, extending discovery into the experience buyers already share with their agents. When a property becomes active, its Preview entry transitions to the regular MLS listing.
For sellers, this adds another channel for reaching buyers. For agents, it strengthens the conversation about broad early exposure.
Connecting Preview With a Complete Marketing Plan
Zillow Preview supports early awareness. Zillow Showcase adds enhanced presentation and visibility for active listings through immersive media, interactive floor plans, targeted alerts, and prioritized placement on Zillow.
At Partner Real Estate brokered by LPT Realty, these capabilities sit alongside the LPT Collateral Marketing System, including the Magic White Box and digital marketing campaign, plus team coaching and follow-up systems.
The goal is a coordinated experience: introduce the home, understand buyer response, present it effectively, and follow through with interested shoppers.
More Value for Clients, More Support for Agents
The November 10 training reflects Partner Real Estate’s commitment to helping agents understand the tools available to them and use those tools in client conversations.
Zillow Preview publishing access requires an enrolled brokerage. Other participating brokerages also offer the program. Partner Real Estate’s opportunity is to combine that access with practical training, marketing resources, and accountability.
For agents looking to strengthen their listing business, that combination offers more to bring into the next appointment – and support to help deliver it.
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